According to well-known branding authors Al and Laura Ries, "Branding in business is very similar to branding on the ranch. A branding program should be designed to differentiate you or your product from all the other cattle on the range...Successful branding programs are based on the concept of singularity. The objective is to create in the mind of the prospect the perception that there is no other product on the market quite like your product."

What makes this course unique is that rather than "create a perception of YOU," we will be looking for YOUR truth and branding that with singularity...as opposed to just hyping you into something you pulled out of an imaginary sky.

Things you will learn:

• How to find the real YOU and turn that into a genuine brand.
• The various elements that comprise your brand.
• How to identify your target market.
• How to apply various "Laws of Marketing" to what you want to brand.

NOTE: This exercise has been shown to be very helpful to course attendees. You will begin to see how all the elements (from logo to typeface to color scheme) fit together to differentiating you or your product from everyone else out there.